3C Gaming - Reel&Rebranding

A rebranding and repositioning project for 3C, launched alongside a reel celebrating our recent years of work.

/ 3C GAMING / BRANDING AND REEL
3C GAMING REEL&REBRANDING​​​​​​​
AFTER FOUR YEARS OF LEADING PROJECTS THAT CONNECT BRANDS AND GAMING CULTURE, WE RELEASED A REEL CELEBRATING THIS JOURNEY AND INTRODUCING OUR NEW BRAND REFRESH — BUILT AROUND THE IDEA THAT WE’RE MADE TO BELONGG, WITH THE DOUBLE “G” ECHOING THE “GG” OF GAMING: A SYMBOL OF BELONGING AND WINNING TOGETHER.



BRAND REFRESH
OUR NEW VISUAL IDENTITY BALANCES BLACK AND WHITE WITH FLUID GRADIENTS — A COMBINATION THAT EMBODIES BOTH MODERNITY AND ADAPTABILITY. THIS CONTRAST SYMBOLIZES HOW 3C CAN DELIVER DIFFERENT PROJECTS FOR DIFFERENT NEEDS, ALWAYS SHAPING OUR WORK TO EACH CLIENT. WE ALSO INTRODUCED ICONS THAT REPRESENT OUR DIFFERENT CAPABILITIES, SHOWCASING HOW ALL ARE CONNECTED WITHIN ONE INTEGRATED TEAM.


INSTAGRAM FEED
SOCIAL MEDIA LAUNCH CAMPAIGN

KEY VISUALS

ASSETS & TEMPLATES

>AT 3C GAMING
/CREATIVE DIRECTOR: LUCAS PINHEIRO
/ART DIRECTORS: GABRIELA RADIN E LUCAS PINHEIRO
/3D ARTS: CAIO MURANAKA
/COPY: LUCAS PINHEIRO
/SENIOR STRATEGIST: VICTÓRIA TUPINAMBÁ